Eastbourne mayor Janet Coles and MP Stephen Lloyd could both be seen packing customers’ Christmas shopping recently - all in the name of charity.
They both joined in the celebrations as ESK Superstore in Courtlands Road launched its festive celebrations, including a massive Christmas grotto containing an exclusive North Pole scene and animated electronic workshop.
The queue to see Father Christmas was already long by the time the mayor declared the grotto officially open at 10.30am and it will now be open every weekend up until the big day, December 25, plus every day in the last week before Christmas.
ESK boss Bob Beevis said, “I am very proud of the Christmas scene we have created this year in the store. I genuinely believe you won’t see anything like it anywhere else in Eastbourne.”
The two-day launch included free fairground rides for the children in the ESK car park, live animals on display, a hog roast and bag packing for charity.
Eastboune AM Rotary Club teamed up with SASBAH, the Sussex Association for Spina Bifida and Hydrocephalus, and raised £536.50 bag packing on the first day.
“It was a very special day and I cannot believe how busy we were,” said Bob.
“I am proud to own a business in Eastbourne - out of the town centre - and work very hard to make it a success. I said to our MP that the main focus appears to be spending money on shops in the middle of town but people must remember about other shops as well which are not in the heart of Eastbourne.
“And obviously they do judging by the level of support we receive from the public here at ESK all year round. I was especially pleased to link up with the Rotary Club and also SASBAH - two causes very dear to my heart.”