Eastbourne shops join strong booze crackdown

Premier Store in Susans Road is one of 10 shops to sign up to the scheme
Premier Store in Susans Road is one of 10 shops to sign up to the scheme

Ten shops have signed up to a voluntary scheme that aims to limit the availability of super-strength beer, lager and cider in Eastbourne.

The Sensible on Strength initiative was launched earlier this year by a partnership between members of the business community, Eastbourne Borough Council, Sussex Police and Trading Standards.

Participating shops agree not to sell low cost beer, lager and cider above 6.5 per cent alcohol by volume and put in place good practice measures including formal staff training and installing CCTV.

Premises that have signed up display a ‘Sensible on Strength’ poster.

Councillor Steve Wallis, Eastbourne Borough Council cabinet member, said, “This response from retailers signing up to Sensible on Strength is really encouraging and shows responsibility on their part.

“High strength alcohol has harmful impacts both in terms of causing health problems and anti-social behaviour.

Evidence shows that taking these products off the shelves has positive effects, particularly on vulnerable drinkers, as well as the wider community.”

Shops that have signed up to the scheme so far are A One Stores Eastbourne, Firle Road, Premier, Station Parade, Kass Convenience Store, Terminus Road, Morrisons, Hargreaves Road, Newies Newsagent, Langney Road, Premier Stores, Susans Road, Saulute, Cavendish Place, Say Cheers, Cornfield Terrace, Sun Convenience Store, Langney Road and Tesco in Grove Road.

Any other shops wishing to join Sensible on Strength should contact the council on Eastbourne 410000.

Sussex Police, trading standards and campaign groups have supported the move saying street drinkers in particular are now more likely to successfully engage with treatment for their alcohol addiction following the introduction of a similar voluntary scheme brought in initially in Brighton.

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