EASTBOURNE is set to benefit from a growing trend among Britons to holiday at home, according to a recent survey.
Some 35 per cent of people are planning a staycation, with Eastbourne named as a popular choice.
Seaside hotspots provide a cheaper alternative to travelling abroad, according to 38 per cent of people surveyed.
Hotel chain Travelodge, who conducted the survey, said one in three holidaymakers will be taking a seaside holiday in the UK, one in four will head to a city and 22 per cent choose a rural setting for their break.
Eastbourne Borough Council cabinet member for tourism, councillor Neil Stanley said, “It is fantastic news that Eastbourne has again emerged as a staycation hotspot in the recent survey by Travelodge.
“When the trend for a staycation first came about a couple of years ago, we did as much as possible to market Eastbourne as an affordable destination so the town could benefit from the rise in domestic tourism during the economic downturn.”
Eastbourne has seen one of the hottest Aprils on record and cllr Stanley claimed Eastbourne can often compete with its continental rival for sunshine hours and high temperatures.
He also suggested the threat of another volcanic ash cloud could see more people plump for Eastbourne over European destinations.
A Travelodge spokesman said, “Top locations are Cornwall, Devon, UK capital cities as well as the coastal locations such as Blackpool, Brighton, Scarborough, Eastbourne and Bournemouth.”
The town is set for an influx of visitors next month, with a star-studded AEGON International tennis event bringing top players and large crowds to Devonsire Park.