People are being encouraged to dig deep for this year’s Eastbourne Herald Tin and Toy Appeal.
Each year shoppers are encouraged to buy a little extra with their Christmas shopping and drop non-perishable items into special collecting boxes in the town’s major supermarkets.
This year the tin appeal is being extended to collect toys too in a bid to make Christmas more special for families living in temporary accommodation and who cannot afford such items.
The Tin and Toy Appeal begins Monday November 26 and will last until Wednesday December 19. It is run by the Eastbourne Herald in conjunction with the Salvation Army.
Shoppers can donate items at both the Sainsbury’s stores in Eastbourne’s Arndale Centre and Hampden Park, the Tesco stores in Lottbridge Drove and Langney Shopping Centre, ASDA at the Crumbles and Waitrose in Old Town.
Special boxes have been put in store for people to donate and all items will be collected on a regular basis and on Friday December 21 teams of volunteers will begin wrapping toys and making food parcels. It is the 16th year the appeal has been run.
The donated items will be delivered to homeless people, vulnerable members of the community and families in need just before Christmas.
Last year’s donations were considerably down on previous years so organisers are hoping people will be generous over the next four weeks.
Pauline Peagam, the community development worker at the Salvation Army citadel in Langney Road, said, “There are people out in our community who will be spending Christmas on the streets or alone.
“These gifts and parcels of food really do make a difference to people who are either living on the streets or young families living in temporary accommodation and we want to give them the best Christmas present.”