Chance for local businesses to up their digital game

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Businesses are being invited to a free seminar organised by this newspaper to help them transform their digital marketing.

By the end of 2013, it is estimated that there will be more mobile devices on the planet than people - but many local firms lack the time and in-house expertise to use digital to develop their business.

Announcing the special seminar, the advertisement director of this newspaper Tony Portelli said: “The world of technology and digital marketing is having a significant impact on how we behave as consumers and how we do business today. It could be fair to say that any business that does not adapt to the new era of digital marketing and communications may be in danger of losing out.

“These days an online presence means more than just a basic website. Simply because people go online in all sorts of different ways, an effective site has to look right and perform well on mobile, tablets and computers. As people search in different ways, it is important to make sure you’re business is visible from every angle.

“Some businesses lack the in-house knowledge to deal with digital, while others may feel left behind by the rapid pace of change as technologies develop. Many of these digital technologies are free to access and use, but it can be challenging for businesses to learn how to use them effectively in their marketing strategy.”

This newspaper has always been at the heart of helping local firms market themselves effectively.

As a result, we would like invite businesses to the free two-hour seminar on November 28 to offer insights into the digital marketing landscape and best practice for local businesses.

“We will also give you five simple tips that you can use straight away that will make an immediate impact on your business online, all of which are incredibly easy, hugely effective but most importantly free,” Mr Portelli added.

The two hour seminars will be held at 9.30am, 12noon or 2.30pm at the Brighton & Hove Albion Football Club (American Express Community Stadium), Village Way, Brighton BN1 9BL.

It’s simple to book your free space via our online form at: http://goo.gl/8Jyv3M or by calling 01243 534117. Spaces are limited and we anticipate a high demand.