MP STEPHEN Lloyd has spearheaded a meeting with key players in the Eastbourne business community to capitalise on the AEGON International.
After the Lawn Tennis Association announced the Wimbledon warm-up tennis tournament will stay in Eastbourne for the next three years Mr Lloyd held a meeting to brainstorm money-making schemes for the town.
President of the Eastbourne chamber of commerce Christina Ewbank, editor-in-chief of the Herald Keith Ridley and others attended the meeting in the House of Commons.
Ms Ewbank said, “It was a really positive and productive brainstorming session.
“Everyone was obviously determined to do what they can to make the AEGON International even better and increase its benefit to Eastbourne.
“I really appreciate Stephen bringing us together, organising the event and constantly pushing us in the one direction - transforming Eastbourne’s economy.”
The event, traditionally drawing in a top-class crop of women tennis players, recently added a men’s competition to transform it into the busiest pre-Wimbledon tournament in Britain.
But Mr Lloyd is determined for the entire town to benefit from the international event.
He said, “I know we have a great tournament.
“I also know that with this kind of joined-up thinking, determined effort and a little luck we can make our tournament better than it’s ever been and really grow Eastbourne’s economic potential as well.
“We’ve all agreed an action plan. Now it’s about making it happen.”
For more information on tickets and prices for the AEGON International visit www.aegoninternational.co.uk/tickets.