Question: “My PA’s been shortlisted for a TV show which runs for six weeks. We’re really busy so do I let her go?” Sam
Answer: “If you say no, will she quit? If she quits, you’ve lost a talented, skilled and motivated PA. If she stays, the chances are her unhappiness will have a negative impact on you during a busy time and she may well seek work elsewhere anyway. If you say yes, your company has a perfect opportunity for local and national publicity which would normally cost you tens of thousands, and your workforce will be galvanised by one of their own having the chance to follow their dreams. With a good marketing plan and internal communications strategy you can harness that to your advantage to improve your profile to prospective customers, employee commitment to the company and productivity.
• Laura Murphy is an organisational development specialist, accredited Growth Accelerator and executive coach. Email firstname.lastname@example.org or tweet @Wayfinder Woman