Crumbles - a retail vision of the future?

An artist's impression of the new Crumbles retail park from the car park
An artist's impression of the new Crumbles retail park from the car park
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ARTIST’S impressions of how the new Crumbles retail park may look have been released.

Designs for the proposed retail park, which will be renamed Sovereign Central, include a state-of-the-art nine-screen cinema, additional shops and new restaurants.

An artist's impression of the view of the new Crumbles retail park from Daytona Quay

An artist's impression of the view of the new Crumbles retail park from Daytona Quay

PRUPIM, who is delivering the £14 million project on behalf of The Prudential Assurance Company, have appointed internationally renowned architects Holder Mathias to design the new buildings and create a fresh new image for the retail park.

Mike Swain, technical director at Holder Mathias, said, “Our design aim is to create a contemporary and exciting retail and leisure development that will revitalise the retail park and provide a landmark centre for Sovereign Harbour.

“Integrating the two retail blocks gave us the opportunity to create a bold, new, building, which will provide a much-needed central axis and focal point in a currently under-utilised area of the site.

“The cinema will be relocated to the first floor of this building and on the ground floor there will be a vibrant, covered pedestrian street, with new cafés and restaurants.

“This will also enable us to convert the existing cinema back into retail units to provide space for new occupiers.”

Sustainability has also formed a key part of Holder Mathias’ concept. It aims to use green materials and sustainable supply chains as well as making improvements to pedestrian access and cycle parking.

The proposed Crumbles face lift has received a positive response from local politicians.

The town’s MP Stephen Lloyd said, “I am very pleased to hear that yet another major company such as the Prudential recognises Eastbourne’s positive economic future.

“This substantial new investment into what we all still know as the Crumbles, is great news for our town. Good for jobs, good for the local economy and good for Eastbourne.”

And Sovereign Harbour councillor Philip Ede added, “I welcome what appears to be an exciting opportunity to provide Sovereign Harbour Retail Park with some, long overdue, quality, state of the art, commercial facilities.

“This should be a crucial step towards transforming the site from a rather run of the mill, out of town retail park into a much more up market and ambitious commercial centre.

“It should also hopefully encourage some iconic brands and businesses into Sovereign Harbour, and in the process provide a large number of new jobs and new visitors. I believe the spin off could also be of benefit to the already excellent Waterfront complex.”

For more information about the proposals visits

A consultation will start on August 15, when feedback forms will be available on the website.

A public exhibition day will be held on August 18 in the building previously occupied by Fitness First. The consultation will close on August 28.