SAVVY shoppers have been snapping-up the bargains at the January sales in Eastbourne town centre this week.
Both independent and national chain stores have told the Herald tills have been ringing.
The news comes as other struggling stores in the town centre go in to administration, launch closing down sales and shut down.
However, Sheena Stewart, deputy manager at clothing store Select in the Arndale Centre, said it wasn’t all doom and gloom.
She told the Herald, “I think some people have been holding on to their money until after Christmas this year.
“Our pre-Christmas sales were slightly quieter than last year but the new year sales have been busy so it all evens out. I think customer are getting more savvy because they know if they wait a couple of weeks until after Christmas things will be reduced.”
Caroline Tradewell, owner of homeware and giftware store Secret Garden, said, “We have been pleasantly surprised this year. With all the doom and gloom that’s around we didn’t expect it to be a fantastic year but sales have actually been significantly up on last year.
“We’ve had a really good reaction from visitors.
“The sale has been quite successful and we’re down to the last few bits of Christmas stock.”
Emily Thow, supervisor at New Look, painted a similar picture and added, “We’ve seen a growth in sales compared to last Christmas and we’re also doing well in the new year. It’s been really busy.”
And Michael Kearton from independent M Jewellers in South Street said he felt people were out spending money despite the economic downturn.
“We have only been open a few days after the Christmas break but January is not a month we dread,” said Mr Kearton said.
“I think people are still on the look out for a bargain and before Christmas we had customers tell us they would come back in the new year when things are a bit quieter.”