Help Sitemap Home Skip Navigation Contact Us Disability Statement

Willingdon Golf Club
Sponsored by
Southdown Road, Eastbourne, East Sussex, BN20 9AA
Tel 01323 410981
 
 
Wednesday, 7th January 2009

Premium Article !

Your account has been frozen. For your available options click the below button.

Options

Premium Article !

To read this article in full you must have registered and have a Premium Content Subscription with the n/a site.

Subscribe

Registered Article !

To read this article in full you must be registered with the site.

Does Airbourne have a future?



Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image
Click on thumbnail to view image

Published Date: 19 August 2008
A QUESTION mark is hanging over the future of Airbourne after crowds shunned the council's controversial £5 admission charge.
Council chiefs say that although "tens of thousands of people" did pay the charge to watch the four day airshow from the enclosure between Eastbourne Pier and the Western Lawns, the event is unlikely to have broken even - let alone made a profit for which the council had budgeted.
Eastbourne Borough Council leader David Tutt said on Tuesday morning, "From a flying point of view, it was a fantastic show and the flying displays were excellent. But in terms of the numbers of people who paid to get in, it was disappointing.
"I want to see the show continue and I hope there is a future for it but there will have to be a full review with all those involved. It is not sustainable for the cost to be met by council tax payers in the long run and we do need to find a sponsor."
Eastbourne Borough Council and tourism chiefs had been hoping for good weather and bumper ticket sales to help pull off the controversial gamble of charging for the event in a bid to turn around the £72,000 loss the show made last year.
But the council had to fork out for a specialist contractor to manage the admission gates, pay £55,000 for suitable fencing and was also hit with a £100,000 bill from Sussex Police for policing the event.
Figures showed the council needed to raise £450,000 in ticket sales to hit a budgeted profit of £191,000.
Advance ticket sales were disappointing and only 13,261 buy-one-get-one-free tickets were snapped up, generating just £33,152.50 for Airbourne coffers.
This was £8,097.50 less than the worst case scenario predicted for pre-Airbourne sales.
Council chiefs drew up an average, best and worst case scenario. Airbourne BOGOF sales were predicted as £101,250; the best BOGOF sales were £142,500 and the worst BOGOF sales were £41,250 - at least £8,000 more than the actual sales.
The decision to charge sparked outrage with many people refusing to pay and simply watching the show from the beaches, promenade and roads outside the enclosure.
Traders inside the enclosure were also furious and there was a "heated meeting" between them and the council's tourism chief Norman Kinnish on Thursday afternoon over the lack of people coming through the gates and poor trade. The traders were offered a discount but many have pledged not to return to Eastbourne next year.
Members of the Internet campaign group I'm Not Paying to Stand on my own Seafront! took advantage of a legal loophole and made their way on to the fenced off beaches at low tide.
There were also angry scenes between stewards who were brought in to marshal the event and people who did not want to pay.
Eastbourne Police Inspector Gary Keating said the event passed off peacefully.
He added, "It was a very safe and peaceful event and we were not called on to respond to any incidents."
The Gazette understands a number of people were let in for free after the flying displays were over and the Royal Air Force is also believed to have purchased a number of tickets and given them free of charge to 17-25-year-olds around Eastbourne as a gesture of goodwill to get them into the show and try to recruit them as this is their target age group.

The full article contains 595 words and appears in n/a newspaper.
Page 1 of 1

  • Last Updated: 19 August 2008 4:16 PM
  • Source: n/a
  • Location: Eastbourne
 
Prev
1
2
1

M Comley,

Upperton 19/08/2008 18:02:09
This is a very tricky issue as the show clearly needs to pay for itself and £5 is not a lot of money (a packet of fags, couple of pints). But how can you charge for an airshow that can be seen from a much wider area than just the 'paid for zone'? Walking a metre, 100 metres, kilometre from the ticketed zone and you still get a fantastic view and it would be plain wrong to make an entire beach or stretch of Britain's coastline a ticket-only zone.

2

Town Centre,

Eastbourne 19/08/2008 18:26:48
Time for the paid officers Norman Kinnish and his adviors to go and go now then the councilers should also go and hang their hands in shame. Everone new and told them it was wrong. But they new best and decided not to listen. They should clear off now and allow Airbourne to continue without them, As for Kinnish he must of thought we are as silly as he is when he went on TV on Friday saying numbers were only just down, we could all see spaces everwhere on the seafront that has never happened before. Glad I did not buy tickets when people went in free on the Sunday to keep the traders happy!
3

heidistar,

Carshalton 19/08/2008 18:33:50
I think it would truly be a great shame if Eastbourne was no longer able to host the Airbourne show. I look forward to it every year and as a visitor to the town, was very happy to pay £5.00 and did not see it as an unreasonable price.
The only other air show near me is at Biggin Hill- not such a nice setting and much more expensive.
Knowing that residents are so unhappy, maybe the council could just ask people to donate money to stewards walking around with collection boxes instead, I know I would be very happy to give a donation; or what about giving residents free tickets to one day of the show?
4

Pos,

Eastbourne 19/08/2008 19:49:45
Who is going to pay for the loss the council tax payer if they had just added a £1 to the council tax bill im sure that would have been sufficient instead good old EBC have now Egg on their face!!! The other alternative would have been to have donation buckets this would have saved on the cost's of fencing,emergencey services etc etc etc and you know what they probably would have made a profit if everyone who attended donated just £1. If that had not worked then the council would have had the right to say to the residents and visitors of airbourne the show can only go on if a charge is applied!!
5

Veracity,

Heathfield 19/08/2008 20:13:45
Why not spread the cost of sponsorship throughout those that benefit from the show? The hotels and restaurants etc. Charging for spectating was always going to be impossible, except, obviously, to the bureaucratic mind. If the show doesn't benefit the town then it's not worth having!
6

Hugh Johnson,

Gravesend 19/08/2008 22:49:03
Looks like a case of I told you so. My comments some weeks ago about stallholders losing out have been correct. 14 people on our beach near bandstand on the thursday, and the many changes in programme schedule even left the radio commentator confused at times. As for the free wifi zone, despite trying various locations on the seafront I only managed to get properly logged on friday. Sunday I got half on and then it vanished completely. The Arena and lawn displays were good, friends said the dogs were more fun this year. As for next year well ??
7

Amy Barnes,

eastbourne 19/08/2008 23:18:50
Save Airboure - Voluntary Donations are the way to go - with plenty of collection buckets thrust in everyones faces.( in the town centre as well - not just seafront) Saves on fencing/security too and stops police charging for a "profit making" event.
8

Terry Wallis,

Seaford 20/08/2008 11:40:45
For the first time in many years I did not attend Airbourne. For me it was not a question of the charge, but more the lack-lustre displays in comparison with a few years ago. Then we had the big jets, Tornados, F15s, Jaguars, and of course the show-stopping Harrier. I would have willingly paid to see the Harrier alone! Although the Arrows are indeed spectacular, in my opinion the show is very luke warm compared with the excitement of a few years ago. I will be going to Shoreham this year (cost £15).
9

Siggi,

Eastbourne 20/08/2008 11:52:27
This isn't about the charge per se, or it's amount, it's about a council fencing off a PUBLIC beach and charging people to access it. The council does not OWN the beach, it manages it, with OUR money. This was a moral outrage which further indicates the state of nazism to which this once free country has fallen. How DARE an official body fence off a PUBLIC area for commercial reasons?!
10

Dave Spurrell ,

Eastbourne 20/08/2008 13:09:37
I'm ex RAF and I beleive airshow should be held at airfields where the right equipment is available in a emergency. I worked 24/7 with jets and moved to Eastbourne to get away from it all, they are noisy and pollute. I've never been and wouldn't and complain every year. I hope its the end.
Prev
1
2

 

Comment on this Story

 

In order to post comments you must Register or Sign In

 
 
 
  

 
 


Sister Newspapers:
Press Complaints Commission

This website and its associated newspaper adheres to the Press Complaints Commission’s Code of Practice. If you have a complaint about editorial content which relates to inaccuracy or intrusion, then contact the Editor by clicking here.

If you remain dissatisfied with the response provided then you can contact the PCC by clicking here.