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Wednesday, 19th November 2008

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AIRBOURNE - Time to face the music



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Published Date: 19 August 2008
So how was it for you? Did you go? Did you pay? Was it worth it?
Let's start with the positive stuff – the fireworks were superb – absolutely stunning! So were the Red Arrows and the Typhoon (Eurofighter). All brilliant. So was the weather – rain was predicted all week, but it started 10 minutes after the fireworks ended - superb timing!

But there is, let's face it, a massive black mark over Airbourne this year. I think it's fair to say that charging for Airbourne has been very close to a disaster. And it was entirely predictable.

The Director for Tourism said on TV that the crowds were similar in numbers overall, but lower in the main central areas. Translation: Hardly anyone paid to see the show and everyone watched it from areas where there was no charge. Also note that council officers are being put up for interview, rather than councillors, this often happens when there's bad news.

I think heads should roll for the decision to charge. Some council officers have wanted to charge for years, but councillors have always resisted; until this year with disastrous consequences.

I think it's likely that the council will be able to claim they've broken even for the show this year – but it will be interesting to look at how they've managed to spin that. Look out for the use of contingency budgets to cover the shortfall. This will mean two things; 1, charging didn't work, and 2, they had money in reserve they could have used anyway.

As with all things on the council, the buck stops with the politicians. It will be interesting to see how Cllr Tutt, the council leader, reacts to this major test of his leadership. Will he shuffle his cabinet and give someone else the tourism brief? Will he take the rap himself? Will he shuffle the officers' responsibilities?

One thing he could do is offer an apology to the people of Eastbourne for charging this year and commit straight away not to charge next year. That is probably his best way forward at the moment. A little humility, and show he's learnt a lesson. If he does that, I will be the first to congratulate him.

I didn't go near the pay zone this year – for the first time ever (I normally almost move in for the four days!). I heard that there were more empty deckchairs on the beach than people on the Thursday and Friday! At least they were lucky with the weather.

Of course the people that really pay for Airbourne, in addition to council tax payers, are the traders. Many of them pay hundreds, and even thousands of pounds for a pitch to sell their wares. Some people always complain about the quality of these areas – but the fact is it's always very busy, and the show couldn't happen without them.

I have been talking to a few of these traders – and many of them have said it's been a disaster, with some of them taking just 10% of what they normally would take.

Interestingly, and here's a crumb of comfort for the council, many of these traders are saying they will come back next year, IF the shows reverts to being a free event.

Shows such as Airbourne are built on goodwill; much of it has been lost this year. Visitors have felt ripped off, locals have felt done because effectively they were being asked to pay twice, and the traders are fuming. But if the council is sensible, and if they listen to the people as they've said they would, then they can still save Airbourne – and that's what really counts.

Have a good week!

The full article contains 620 words and appears in n/a newspaper.
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  • Last Updated: 19 August 2008 8:32 AM
  • Source: n/a
  • Location: Eastbourne
 
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Pos,

19/08/2008 19:56:22
Its not just the traders who pay, the air show is a major recruiting drive for the RAF and the other armed forces who take the time out of their busy scheduals to attend, they dont stay in accommodation for free! And why should the airforce have to buy tickets just so potential recruits can attend to find out what there is too offer!
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Lorna Lawrence,

Eastbourne 20/08/2008 14:01:20
I too could not believe that the Council wanted people to pay to see Airbourne,most of the main events are in the sky,so as was said you can look from your own bedroom window or on the outskirts to watch,it`s the stalls i think that must have lost out the most,they charge extortiniate amounts for food drinks etc.. which people pay,but to pay to get in and buy food and souvenirs,you are not going to,you might as well walk tround the town centrefore it,so next time the council should listen to the public as we are not as dumb as they think we are
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